The marketing and Business Communication module are designed to address the many limitations entrepreneurs usually face in acquiring customers and making their goods or services attractive to satisfy their customers. The elements of marketing and employing effective communication strategies are very crucial to any business practice together with an effective communication strategy. The module addresses the application of all these principles for all entrepreneurs regardless of the size of the business. The module has 2 sessions; Marketing and Business Communication.
By the end of this session you should be able to:
- Explain the components of an organization’s marketing mix
- Develop a marketing strategy for your own business
Â
